Learn exactly what tiered link building is and how you can use it to rank sites easily. Tiered link building is an advanced technique and is pretty complicated to wrap your head around. I created this video series to teach you how to do it easily and effectively step by step.
If you have any questions or comments then please get in touch with me via my blog or in the comments below and I will help you out.
What’s up guys this is Matthew Woodward and welcome to my ultimate guide to tiered link building.
- Today I’m going to take you through exactly what tiered link building is.
- The benefits of tiered linked building.
- How to use it to rank sites easily.
- And ultimately how to setup a tiered link building campaign
So what is tiered link building exactly? It is a unique approach to link building in which you essentially build backlinks to your backlinks. That helps to give your first tier of backlinks more strength and authority. Over time your tier 1 backlinks will gain page rank and that link juice gets passed directly onto your site.
You can then take this a step further and create a third tier of links to strengthen your second tier. This creates a knock on effect passing huge volumes of link juice and authority all the way down the chain to your site. The other advantage to this is it gives search engine spiders millions of paths and oppertunities to land on your site which will further increase rankings.
Now I realise all of that probably sounds pretty confusing so let’s make things a bit easier to understand with a diagram. Here you can see your main and normally you would build a first tier of backlinks such as web 2.0 sites, blog posts, article directories and things like that. What makes tiered link building different though is you then build backlinks to each of those first tier links.
For example we might create a wiki link, blog comment and bookmark to your web 2.0 tier 1 link. This helps give the tier 1 link more strength and authority in Google’s eyes. We would then do the same for each of the tier 1 links. As you can see there is already a decent amount of link juice flowing through to the site just with 2 tiers of links in place.
What we actually want to do is repeat the process for the tier 2 links by building a third tier. The idea is to build as many tier 3 links as possible to boost the tier 2 links, which in turn boosts the tier 1 links and your site.
This is a very simplified example but hopefully you can see how powerful it is if each of your tier 1 links had 50 tier 2 backlinks, and each of those 50 tier 2 backlinks had 300 hundred tier 3 links.
It might all sound like hard work but tiered link building offers some superb benefits.
First of all it allows you to build a protective layer of tier 1 links around your site. This protective layer helps reduce the risk of getting a penalty and also means that we can take advantage of a lot of the riskier link building methods out there.
For example high PR blog networks such as ALN can be used to strengthen your tier 1 links. If they get caught out in an algo update then it is your tier 1 links that get penalised and not your main site.
Overtime your tier 1 links will become page rank 3, 4 or more which is passed onto your site. You can essentially manufacture as many relevant high rank links to your site as you want.
So what makes a good tier 1 link? First of all you should focus on only getting high quality links pointing to your site. These should be surrounded by relevant contextual content that makes sense, so no cheating by using auto generated content here. Although we do have a use for that in lower tiers.
Ideally you want your tier 1 links to come from domains Google already trusts.
Tier 1 links are the foundation to your ranking so you want to make sure they will not get deleted or removed. Usually this isn’t a problem if you have used quality content on your first tier.
You should also have complete control of the link and be able to remove or edit it at anytime. While this isn’t essential it is a safety net that I recommend so you can quickly clean up your link profile if Google has a problem with it in the future.
Most importantly you need to be able to get the exact URL of a link in order to build a second tier of links to it.
Here are a few examples of great tier 1 links.
You could build out a set of web 2.0 mini sites that each have 5-15 pages of relevant content. Link out to related sites and include things like relevant images and videos.
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